VP Bank appoints CEO of Asia business

Based in Singapore, she was previously head of Pictet’s Asia Family Office

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Kirsten Hastings

Liechtenstein-headquartered VP Bank has named Pamela Hsu Phua as chief executive of VP Bank Asia.

Her appointment comes into effect on 1 July 2021, pending approval by the relevant financial market authorities.

Based in the Lion City, Phua will be responsible for both the Singapore and Hong Kong operations.

With more than 20 years’ experience in international banking gained in Hong Kong, Singapore and Switzerland; VP Bank described Phua as a “proven and well-respected leader in the Asian region and beyond, with an excellent track record in the family office and intermediaries’ space”.

She was most recently head of Pictet’s Asia Family Office, having started her career at BNP Paribas and worked in private banking at Credit Suisse prior to a 13-year stint at Julius Baer, where she was head intermediaries greater China.

Double hire

Paul Arni, chief executive of VP Bank, said: “Our goal is to be an international open wealth services pioneer, focusing on intermediaries and private clients. Asia is one of the main focus areas in our Strategy 2026.

“Pamela is a widely recognised leader in the region, with an excellent track record in the family office and intermediaries’ space. She will also lead our strategic partnership with Hywin Wealth Management.

“At the same time, I am very pleased to announce that Heline Lam will also be joining us at the beginning of May as chief of staff at VP Bank Asia, reporting directly to Pamela. Most recently head of HR Asia at Pictet, she brings a wealth of experience in financial services and private banking gained in Hong Kong, Shanghai and Singapore.”

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