The Swiss private bank’s new brand for its asset management activities is J. Safra Sarasin Asset Management.
The firm said the asset management arm aimed to deliver strong, long-term investment performance, and would allow a greater focus on the needs and expectations of its institutional clients and partners.
The bank’s head of asset management, treasury and trading, Daniel Belfer said: “While the new brand remains part of the bank and continues to benefit from its global competencies and infrastructure, we wish to approach the market as a distinct recognizable fully-fledged asset manager”.
“We are confident that this new J. Safra Sarasin Asset Management brand will enable us to strengthen current relationships and develop new ones,” he said.
